Effective Date: 1-Jan-2026
Last Updated: 1-Jan-2026
What are cookies?
This Cookie Policy explains what cookies are and how we use them, the types of cookies we use i.e, the information we collect using cookies and how that information is used, and how to manage the cookie settings.
Cookies are small text files that are used to store small pieces of information. They are stored on your device when the website is loaded on your browser. These cookies help us make the website function properly, make it more secure, provide better user experience, and understand how the website performs and to analyze what works and where it needs improvement.
How do we use cookies?
As most of the online services, our website uses first-party and third-party cookies for several purposes. First-party cookies are mostly necessary for the website to function the right way, and they do not collect any of your personally identifiable data.
The third-party cookies used on our website are mainly for understanding how the website performs, how you interact with our website, keeping our services secure, providing advertisements that are relevant to you, and all in all providing you with a better and improved user experience and help speed up your future interactions with our website.
Types of Cookies we use
Necessary
Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.
| Cookie | Duration | Description |
|---|---|---|
| cookieadmin_consent | 1 year | Used to store CookieAdmin WordPress Plugin’s consent information |
Functional
| Cookie | Duration | Description |
|---|---|---|
| __cf_bm | Session | Cloudflare’s bot products identify and mitigate automated traffic to protect your site from bad bots. Cloudflare places the __cf_bm cookie on End User devices that access Customer sites that are protected by Bot Management or Bot Fight Mode. The __cf_bm cookie is necessary for the proper functioning of these bot solutions. |
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.
| Cookie | Duration | Description |
|---|---|---|
| vuid | 1 year 1 month 4 days | This first party cookie created by Vimeo is used to assign a Vimeo Analytics unique id. |
| sbjs_migrations | Session | Technical data to help with migrations between different versions of the tracking feature |
| sbjs_current_add | Session | Timestamp, referring URL, and entry page for your visitor’s current visit to your store |
| sbjs_first_add | Session | Timestamp, referring URL, and entry page for your visitor’s first visit to your store (only applicable if the visitor returns before the session expires) |
| sbjs_current | Session | Traffic origin information for the visitor’s current visit to your store |
| sbjs_first | Session | Traffic origin information for the visitor’s first visit to your store (only applicable if the visitor returns before the session expires) |
| sbjs_udata | Session | Information about the visitor’s user agent, such as IP, the browser, and the device type |
| sbjs_session | Session | The number of page views in this session and the current page path |
| _ga_* | 1 year 1 month 4 days | Google Analytics sets this cookie to store and count page views. |
| _ga | 1 year 1 month 4 days | Google Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site’s analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors. |
Marketing
| Cookie | Duration | Description |
|---|---|---|
| _ttp | 1 year 1 month | Tracking cookie used by TikTok to identify a visitor |
| _tt_enable_cookie | 1 year 1 month | Tracking cookie used by TikTok to identify a visitor |
| _fbp | 3 months | Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers |
In more detail, the Facebook / Meta cookie (aka as Meta Pixel) is used to measure ad performance and show relevant ads. It shares your IP, browser info and site activity with Meta in the US under the UK-US Data Bridge. You can decline via the cookie settings in the cookie consent notice, or through your Meta Ad Preferences if you have an account.
Manage cookie preferences
You can change your cookie preferences any time by clicking the above button. This will let you revisit the cookie consent banner and change your preferences or withdraw your consent right away.
In addition to this, different browsers provide different methods to block and delete cookies used by websites. You can change the settings of your browser to block/delete the cookies. Listed below are the links to the support documents on how to manage and delete cookies from the major web browsers.
Chrome: https://support.google.com/accounts/answer/32050
Safari: https://support.apple.com/en-in/guide/safari/sfri11471/mac
Internet Explorer: https://support.microsoft.com/en-us/topic/how-to-delete-cookie-files-in-internet-explorer-bca9446f-d873-78de-77ba-d42645fa52fc
If you are using any other web browser, please visit your browser’s official support documents.